How do you choose illustrations for an expert article to attract the reader and not lose it?

You only have a few seconds before your brain loses focus on this text and asks you to turn your attention elsewhere. Clip thinking, you know. It should be simpler and faster so that the essence is captured on the fly and you can move on safely.

Most of the content you consume is tailored for this function: on social media, marketers dilute emojis or “stitch” text onto cards and display it in a carousel fashion. They manage to transmit the essence of the stories on Instagram in 15 seconds. Content scheduling services are gaining popularity for speeding up the work of social media marketers and quickly creating images using built-in libraries.

Visualization helps draw attention and explain material more quickly and clearly. Instead of dozens of verbal examples, show a diagram once. The material is better assimilated: stored in long-term memory, and the person does not forget it.

Clearly define the task of the image: attract the reader’s attention, convey an idea, convince, teach or classify. Depending on the task, it will have the appropriate content.

Remember the general rules for rendering text:

● We find the text with any data…