How “Mobile First” has changed digital marketing and our lives

“Mobile First” is a concept that underlies most websites today. Nevertheless, more broadly, the development of smartphones has changed the field of development and how brands interact with customers, and how we consume various goods and services.

Google proclaimed the “Mobile” First Philosophy in 2010 — at the Mobile World Congress. Eric Schmidt, then CEO of the corporation, predicted that smartphone sales would exceed PC sales. Schmidt said the world must prepare for a new trend, “Mobile First.”

How “Mobile First” impacted Digital Marketing

A convenient and responsive mobile interface improves audience behavioral factors, enables higher conversion rates.

Vertical video ads

Vertical video has appeared thanks to the format of stories on social networks. Today large companies use their capabilities.

Business Stories

The phenomenon of stories can easily be introduced into marketing textbooks — in the shortest possible time, and this format has become one of the main global trends. Stories originally appeared on Snapchat, then Instagram developers adapted this idea for their social network. After Instagram, the disappearing content format was introduced by Facebook, YouTube, Pinterest…