INNOVATION

The use of a new idea or method.

It is a myth that startups are the drivers of innovation globally; in fact, the company’s employees are the main source of new ideas. However, before they can come up with them, they must identify the beliefs that get in the way.
The belief that visionary startups are the main drivers of innovation in the world is a myth. “If we were left in the hands of independent entrepreneurs, we would not have cell phones, personal computers or email,” says Kaihan Krippendorff, founder of Outthinker and Outthinker Strategy Network. “Entrepreneurs grab the headlines, but actually employees have been the main drivers of innovation in society.”

Krippendorff spent three years interviewing 150 internal entrepreneurs (people who work in companies) and experts to develop a playbook on how to remove the barriers that frustrate efforts to change. His advice is in his book “Driving Innovation From Within: A Guide for Internal Entrepreneurs. Have a great idea for your organization? This is where it should start. “

For example, we have Swoon Reads, the leading platform for collaborating with the public to help undiscovered romance writers refine manuscripts and find an audience. It has been lauded as an example of a publisher presenting the kind of innovation we expect from Silicon Valley. Publishers Weekly has called it a “pioneering…